Luca Napolitano Gil

Data Analyst | Performance Strategist | Creative Technologist

Berlin, Germany | luca@lunagi.eu | +49 151 428 999 56

About Me

Strategic-minded data analyst with a creative and media-savvy background. I combine web and performance analytics with strong storytelling to create actionable insights for senior stakeholders. My work is driven by clarity, curiosity, and interdisciplinary thinking – connecting data with business value.

Core Competencies

Web & Social Analytics (GA, Looker Studio, Emplifi, Sprinklr)
Performance & KPI Dashboards (Data Studio, Excel, Python)
Strategic Reporting for C-Level
SEO & E-Commerce Insights
Data Transformation & Visualization
Python (pandas, matplotlib), HTML/CSS/JS
Fluent in English, native German, conversational Spanish & Italian

Toolkit

Languages: Python, SQL, HTML, CSS, JS
Tools: Looker Studio, Google Data Studio, Google Analytics, Excel, Emplifi, Sprinklr
CMS & Platforms: Wordpress, Typo3, Shopware
Software: Adobe Creative Suite, Logic, Ableton, Cubase

Selected Projects

Mercedes-Benz AG (2022–2024): Dashboards and insights for AMG, Maybach and G-Class brands
E-Commerce Optimization (2018–2021): Product tracking, SEO and cross-selling strategies
Strategic Creative Projects (2010–2013): Over 50 award-winning productions for Klangerfinder GmbH

Experience

Publisher Manager, YOC AG, Berlin (Since 06/2024)
Data Analyst & Performance Manager, TLGG / team x, Berlin (06/2022 – 06/2024)
E-Commerce Manager / SEO Specialist, Adam Hall GmbH (09/2018 – 02/2021)
Trainee Strategy, Dentsu Aegis / Vizeum (10/2017 – 08/2018)

Education

B.A. Media Management, RheinMain University of Applied Sciences, Wiesbaden (2017)
Business & Data Processing Diploma, Kaufmännische Schule Göppingen (2008)

Let's Connect

Curious about data, strategy and meaningful collaboration.
Available for projects and insights exchange.
📧 luca@lunagi.eu